The Misguided Meal-in-a-Box Phenomenon

Wow what a story, excellent …

Longreads

Andy Samberg and Colonel Sanders aren’t the only people to put memorable things in boxes. Corby Kummer wrote about his trials and issues with the booming meal kit delivery industry in The New Republic last October, weighing the benefits of convenience and culinary experimentation with the reality of waste:

I won’t be marketing my services as an investment adviser, at least not soon. Friends and relatives are ordering these boxes—functional adults who know how to cook and have at least a passing familiarity with grocery stores and farmers’ markets. More startlingly, one friend is putting money into “meal-kit” companies, as he informed me is the term of art. It seemed clear I couldn’t keep dismissing Blue Apron, with its three million meals a month and almost $200 million in venture capital raised so far. Or its rival Plated, co-founded by two fresh-out-of-Harvard-Business-School entrepreneurs, Nick Taranto and Josh Hix, whose office I recently visited. On one…

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